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Press ⇧ Shift on your website.

We rebuild small-business websites with today's stack: AI, instant pages, installable apps. More features than your current site, a first version in under a week, for less than $1,000.

Built in Montreal, face to face, by a developer with 20 years in the trade. AI does the heavy lifting. A human answers your calls.

Test my current site Book a coffee
Left: the site most businesses still have.Right: what we ship. Drag the Shift key.

A perfect Lighthouse score isn't vanity. It's customers.

Lighthouse is Google's own test for speed, accessibility, best practices and SEO. Every site we ship targets 100 in all four, and you get the report at launch.

This website, right now

  • Higher on GoogleSpeed and page experience are part of how Google ranks pages. Fast sites get found first.
  • Visitors stayEvery second of loading loses people, most of them on phones. Ours open before they blink.
  • Works in the metroPages load on one bar of signal and keep working offline once visited.
  • Open to everyoneUsable with a screen reader, a keyboard or large text. Good for people, good for SEO.
  • Installs like an appCustomers add you to their home screen. No App Store, no 30% cut.
  • Costs little to runLight pages mean tiny hosting bills, often close to zero.
  • French first, English tooBilingual from day one, the way Quebec requires and your customers expect.

What used to take a team of ten.

AI now writes, tests and translates at a speed no agency payroll can match. We pass the savings on, and keep the senior judgment.

The classic agency
SmartShift
People on your project
10: project manager, designer, 3 developers, QA, DevOps, SEO, copywriter, account manager
One senior developer, with AI doing the heavy lifting
First version online
3 to 6 months
Under 7 days
Price
$20,000 to $80,000
From under $1,000
What you get
The same brochure, redesigned
Booking, rewards, AI chat, community, an installable app
How you follow it
Weekly status calls
A coffee, then a live link you can open any day

Agency figures are typical ranges for a custom small-business site in Canada.

Features your current site doesn't have. Try them.

These run right here, the same way they would run on your site.

Online booking

Clients pick a time, pay a deposit and get a reminder. You get a calendar that fills itself.

AI live chat

Answers your customers day and night, in French and English, from your own information. Hands the conversation to you when it matters.

Rewards and games

Points for every visit, levels, badges. Customers come back to play.

Level 10

Your own community

A members' space where customers post, comment and help each other.

Marie-Ève Verdun

Tried the new maple croissant. Worth the line!

  • Sami Going tomorrow morning.

Also on the menu: online store, gift cards, client portal, admin dashboard, newsletters, reviews, quotes and invoices, analytics without cookie banners.

Ligne Shift: seven days, five stations.

No discovery phase that lasts a quarter. One week, and you see progress every day.

  1. Day 0

    Café

    We meet in person. You talk about your business, we listen and sketch.

  2. Day 1

    Audit

    We test your current site and list what to keep, fix and add.

  3. Days 2 to 5

    Build

    AI writes, we direct and review. You get a live link and watch it grow.

  4. Day 6

    Walkthrough

    We go through it together, on your phone and on your computer.

  5. Day 7

    Launch

    We switch your domain over. Your old site is archived, nothing is lost.

After launch we stay on the line: updates and new features whenever you need them.

A small team. Plenty of AI. One coffee away.

Small on purpose: the people you meet are the people who build.

Christian Bernier

Founder and developer

Twenty years building for the web, from Flash intros to AI agents. Designs the system, reviews every line the AI writes, and shows up for the coffee.

LinkedIn: Christian Bernier's profile

Jolie

Massothérapie Jolie

Three massage studios in Montreal, and the place our features get tested for real: the points program, the AI replies, the staff schedule. If it doesn't work for a busy business, it doesn't ship.

Instagram: Massothérapie Jolie

AI writes the code. Twenty years decide what's worth writing.

We've built for the web since table layouts and Flash intros, and moved clients through every shift since. AI changed how fast we build, not who is accountable.

You deal with a person who answers the phone, shows up, and gets to know your business.

  1. 2006Tables and Flash
  2. 2009jQuery
  3. 2012Responsive
  4. 2015Single-page apps
  5. 2018SSR and Jamstack
  6. 2021PWA
  7. 2026AI-built, human-led

Ready when you are.

Tell us about your business and your current site. We'll set up a coffee this week.

Book a coffee

Or write to smartshiftd@gmail.com